Mc Laren Spec Ad

My Role: PreViz, Gaffer

Production: Werkstolz Digital
Studio: Liveframe Studio Frankfurt
DoP: Ole Schreiter
Rental: Liveframe Rental

I had the pleasure of supporting DoP Ole Schreiter on this visually ambitious spec ad for McLaren.

My contributions included previsualization in Blender, as well as technical lighting design in Vectorworks—including load calculations—for a custom 20×8×4 softbox. The shoot was realized at Liveframe Studio, which generously supported the project by providing both studio space and technical equipment.

On set, I worked as Gaffer, experimenting with projections to achieve dynamic reflections on the car’s surface—a key visual challenge in automotive cinematography.