PENNY – GLÜCKSPENNY WORLD CUP 2026

My Role: Gaffer

Best Boy: Ole Schreiter
Production: Serviceplan Make
Agency: Saint Elmo’s
Rental: MBF Frankfurt

World Cup spot for the PENNY app’s Glückspenny campaign starring Jürgen Kohler and Claudio Pizarro, shot in a real PENNY store. Based on my floor plans for three locations in the market, the lighting turned the cold fridge-aisle look into a warm, friendly supermarket feel with clean skin tones for the talent.